Lease UK | The story behind our new website
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The story behind our new website

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Whether you’ve only just heard of us, or have been working with us for decades – welcome to our new website!

 

Why the change?

 

Whilst we wanted to refresh and modernise our website (making it responsive for mobile viewing etc.), aesthetic and SEO friendly changes were by no means the only goal.

 

The challenge we have online is clearly communicating, in one place, how we serve various audiences or customer types. To clarify what that means, here’s how we define the two broad categories of business we support, and what we do for each of them:

 

Customers >

Making it easier for companies to invest in capital equipment, by arranging finance facilities.

 

Partners >

Making companies’ products easier to buy, by running programmes that allow them to offer rental options to their customers.

 

Within those two categories however, there are further sub-audiences depending on factors such as industry type or stage/maturity of a business. Perhaps most significantly, healthcare professionals (usually – but not always – distinguished by having patients rather than customers) and the companies that supply them with the equipment they need have very different requirements to commercial businesses. As such, we have a dedicated healthcare division, which also needs to be represented within our website.

 

Our aims

 

Keeping the above in mind, here’s what we wanted to achieve with the new website:

 

– Communicate more effectively what we do and how businesses benefit from our service.

 

– Provide useful information to support conversations with anybody interested in finance.

 

– Make it easy to find the information most relevant to you, whatever audience type you fall into.

 

– Make it easy to contact us, request quotes & apply for finance.

 

One solution discussed was to create separate sites for each audience, however ultimately we didn’t see this as a viable option. Whilst some of our team specialise in specific industries, we work in a collaborative way. The way we support our partners is complimentary to the way we support direct customers and the same is true across different vertical markets. Similarly, information designed for one type of customer may be equally valuable to another in the right context, so completely segregating information didn’t seem appropriate.

 

Instead, we chose to keep the ability to easily navigate to any part of the site, whilst organising information in groups that we believe will be most relevant to any individual audience. Whilst you can see this at any point from the top menu, the most obvious example is on the home page, where 3 ‘windows’ for each audience allow you to self-select the type of information you’re looking for.

 

We hope this provides a better experience for every visitor, without restricting the ability to explore all aspects of our service.

 

How did we do?

 

You tell us!

 

Whilst we’d like to congratulate ourselves on a job well done, the only opinion that is really important is yours. As a result we need your feedback, so if you’ve got some thoughts on what works or what doesn’t, please do share them with us by completing our short (less than 5 minutes) survey.

 

Your opinion really is important. One of the reasons for choosing a complete redevelopment, was to move to a platform which allowed us to easily adapt, update, and continuously improve the site. As a result, whilst it’ll be unlikely that we’ll have a significant re-design like this in the near future, we see the website that’s being launched today as a foundation to build on, rather than a finished product.

 

Most importantly, whilst our website may continue to change a few things will always be consistent; the way we do business, our values and our aim to help as many companies as possible maximise their potential.